Designing a Marketing Strategy for Mobile Viewers

Designing a Marketing Strategy for Mobile Viewers 150 150 Greenlight Managed IT Support Services | Sydney | Melbourne

You’ve finally sensed the shifting tide. Everywhere you go, people are using their smartphones to access the Internet. Almost two out of three people in Australia have an Internet-enabled smartphone, and those numbers are set to rise steadily. As technology becomes cheaper and smartphone plans become more flexible worldwide, Gigaom estimates that 60 percent of the world will have smartphone subscription plans within the next five years.

Capitalizing on this smartphone boom, however, is not as easy as it sounds. Making the transition from PC and laptop-based websites to those that can be optimized for mobile can cause confusion for the uninitiated. Here are a few simple marketing tips for designing your mobile site.

Responsive Design is King

Using a responsive design for your website is probably the most important step that you can take to making your website mobile friendly. A responsive design is simply one that optimizes your website for the different sizes and shapes of mobile phones and tablets. With a responsive design, you don’t have to design and maintain an entirely separate site for your mobile customers, saving you time and money. In addition, Google has even put responsive design as an industry best practice, giving an extra incentive for you to implement this mobile friendly web design.

Study Your Market before Placing Content

When creating content for your website, ihub media says it’s important to consider the type of content your viewers prefer. For example, do they prefer longer or shorter lengths? How often should you switch the length of your content? What’s the right mix of written, picture, and video content? Checking out your analytics and other data will give you a good sense of what type of content your readers prefer. After you’ve implemented your mobile friendly site, you can again look at various forms of feedback to determine whether or not your customers are enjoying your content.

Get “Appy”

Designing a useful app is a great strategy for targeting mobile users. Having your own app can have direct financial benefits for your business. You may choose to sell your app as a product or use app advertisements to make money. You app may be able to provide other benefits to your customers that a website simply can’t provide, such as easy and quick user login and account management. Apps can also improve your profit margin. According to, customers who visit retailers through iPhone apps have 30 percent higher conversion rates than those who go straight to the website. Whatever the case, it’s best to analyse your personal niche and platform and see whether developing an app may be a good choice for your business.

Social Media

With a whopping 71 percent of people using their mobiles just to access social media sites, according to an Adobe consumer survey, it’s clear that social media can have a big part to play in your mobile marketing strategy. Integrating your mobile friendly website with social media is critical in grabbing the attention of these mobile users. The most popular social media sites have flexible advertisement packages that will allow you to not only choose your own budget, but also to send specifically targeted ads to those who will be most likely to respond positively to it. In addition, your own social media sites can serve as a free platform for advertising your products, and they are a powerful way to engage in interaction with your potential customers.

For those who were on the fence, it’s clear that you should jump on the mobile bandwagon as soon as possible. With a frighteningly quick rate of adoption by Internet users worldwide, mobile usage is quickly becoming the avenue of first choice for people to find out information on products relevant to them. By using these important tips, you too can add value to your mobile business strategy.

Page loading time

Why You’re Throwing Money Down the Drain By Not Optimizing Your Website Speed

Why You’re Throwing Money Down the Drain By Not Optimizing Your Website Speed 1000 667 Greenlight Managed IT Support Services | Sydney | Melbourne

You thought you did everything perfectly while setting up your website. You hired that graphic designer to put together an eye popping design that would wow even the most casual of browsers. You paid for top notch content to be put up on your website by one of the best copywriters you could find. Heck, maybe you even splashed out a few dollars on targeted Adwords and Facebook ads to get people coming to your site. But your website simply isn’t drawing the traffic or sales that you anticipated.

All because you forgot one critical part of your website design: Your website load speed.

While you may be doubtful that 1 or 2 seconds of extra website loading time doesn’t count, think again: the time it takes for your website to load is literally one of the top considerations for any website. Let’s walk you through the reasons why you’re throwing your money down the drain by not optimizing your website load speed:

You lose potential customers

Think about this frightening statistic: almost half of all website visitors expect a website to load within 2 seconds or less. In fact, if your website takes more than 3 seconds to load, 40% of potential customers will abandon your site. These surprising facts come from a study that examined site speed and other important metrics on ecommerce sites. In a business world where a 1 or 2 percent swing in customer numbers can make a huge difference to your business, that’s a sobering statistic. And the customer loss extends even beyond casual shoppers. Over half of all respondents in the study stated that the site load speed was an important factor in how loyal they are to shopping on that site, and almost two thirds (64%) of will go to a competing site rather than face the agony of dealing with a site with slow load speeds.

You lose sales

With slow loading times, you’re missing out on the sales from the people who do stick around for more than a few seconds. For example, in the same study mentioned above, it was found that almost a quarter (23%) of all shoppers will simply either stop shopping or literally walk away from the computer if the site takes too long to load even after they had begun to shop. At peak traffic times when shoppers are even less patient, the story is far worse. Over 75% of customers will leave a site they are shopping on for another one rather than continue to suffer delays during peak online shopping times. Even the tiniest of delays costs company sales, as retail giant Amazon realised in their study that showed that for every extra 100 milliseconds, their website sales decreased by 1%. These figures show that even fractions of a second count when optimizing page loading times.

Your SEO takes a beating

Slow website load speeds results in bad Search Engine Optimization rankings. Search Engine Optimization, otherwise known as SEO, is a critical consideration of any website because of the importance of search engines such as Google and Bing. The higher your website is ranked in search rankings, the more clicks and views you’ll get, and therefore the more clients will come your way. Popular search engine sites such as Google use site load speed to determine how well you rank. The slower your site is, the more your site will be penalized in the search engine rankings, and the fewer views your website will receive.

Customers lose faith in your business

It’s crystal clear that having a slow website load speed negatively impacts customer’s perception of not only the website, but the brand itself. Website load speed is an integral part of the user experience, and if your website simply cannot load in time then the user experience suffers greatly. Almost half (48%) of all customers report that if a website takes too long to load, that they take that as an indication that the business simply does not care about them. In other words, the perception of your business as a whole suffers if your website loads too slowly.

The solution for optimizing your website

Thankfully, you don’t have to suffer through slow site speeds. In fact, there are plenty of easy ways to work on your website if it loads too slowly. From compressing the images on your website to optimizing plugins and WordPress templates, your website can be fine-tuned to give you the fast site load times that you deserve and that your customers will love. Don’t underestimate the importance of fast load times for your website – speed up your website today.