Designing a Marketing Strategy for Mobile Viewers

Designing a Marketing Strategy for Mobile Viewers 150 150 Greenlight Managed IT Support Services | Sydney | Melbourne

You’ve finally sensed the shifting tide. Everywhere you go, people are using their smartphones to access the Internet. Almost two out of three people in Australia have an Internet-enabled smartphone, and those numbers are set to rise steadily. As technology becomes cheaper and smartphone plans become more flexible worldwide, Gigaom estimates that 60 percent of the world will have smartphone subscription plans within the next five years.

Capitalizing on this smartphone boom, however, is not as easy as it sounds. Making the transition from PC and laptop-based websites to those that can be optimized for mobile can cause confusion for the uninitiated. Here are a few simple marketing tips for designing your mobile site.

Responsive Design is King

Using a responsive design for your website is probably the most important step that you can take to making your website mobile friendly. A responsive design is simply one that optimizes your website for the different sizes and shapes of mobile phones and tablets. With a responsive design, you don’t have to design and maintain an entirely separate site for your mobile customers, saving you time and money. In addition, Google has even put responsive design as an industry best practice, giving an extra incentive for you to implement this mobile friendly web design.

Study Your Market before Placing Content

When creating content for your website, ihub media says it’s important to consider the type of content your viewers prefer. For example, do they prefer longer or shorter lengths? How often should you switch the length of your content? What’s the right mix of written, picture, and video content? Checking out your analytics and other data will give you a good sense of what type of content your readers prefer. After you’ve implemented your mobile friendly site, you can again look at various forms of feedback to determine whether or not your customers are enjoying your content.

Get “Appy”

Designing a useful app is a great strategy for targeting mobile users. Having your own app can have direct financial benefits for your business. You may choose to sell your app as a product or use app advertisements to make money. You app may be able to provide other benefits to your customers that a website simply can’t provide, such as easy and quick user login and account management. Apps can also improve your profit margin. According to, customers who visit retailers through iPhone apps have 30 percent higher conversion rates than those who go straight to the website. Whatever the case, it’s best to analyse your personal niche and platform and see whether developing an app may be a good choice for your business.

Social Media

With a whopping 71 percent of people using their mobiles just to access social media sites, according to an Adobe consumer survey, it’s clear that social media can have a big part to play in your mobile marketing strategy. Integrating your mobile friendly website with social media is critical in grabbing the attention of these mobile users. The most popular social media sites have flexible advertisement packages that will allow you to not only choose your own budget, but also to send specifically targeted ads to those who will be most likely to respond positively to it. In addition, your own social media sites can serve as a free platform for advertising your products, and they are a powerful way to engage in interaction with your potential customers.

For those who were on the fence, it’s clear that you should jump on the mobile bandwagon as soon as possible. With a frighteningly quick rate of adoption by Internet users worldwide, mobile usage is quickly becoming the avenue of first choice for people to find out information on products relevant to them. By using these important tips, you too can add value to your mobile business strategy.

5 Solutions to Secure Your Mobile Phone Before It’s Too Late

5 Solutions to Secure Your Mobile Phone Before It’s Too Late 150 150 Greenlight Managed IT Support Services | Sydney | Melbourne

secure-your-mobile-phoneHave you ever had your cell phone lost or stolen? If so, you’re not alone. Each year at least 100,000 Australian cell phones are reported lost or stolen – which translates into someone losing possession of their cell phone every 6 minutes.  By the time you’re finished reading this, someone else will have their cell phone lost or stolen.

These situations demonstrate the importance of cell phone security. No one wants their cell phone data in the hands of someone else. On your cell phone could be banking records, shopping information, work reports, or sentimental or personal media. If your cell phone isn’t secure, all this information can fall into the hands of someone who may use that information to your detriment.

While Australia is a world leader in instituting policies that help people whose data has been compromised with a policy to block phones within 36 hours of being reported lost or stolen, for many people this simply doesn’t go far enough. Your cell phone records and information can be compromised within minutes, meaning that by the time measures are taken to block your cell phone, it’s already too late.

However, this doesn’t have to happen to you. There are steps that you can take to ensure the security of your mobile data and protect your information from falling into the wrong hands. Here are five easy solutions to keeping your cell phone secure:

Password protect your phone and sim card

Putting a password or PIN code on your phone and sim card is the most important thing you can do to secure your mobile data. This quick and easy method will prevent most unauthorised persons who have physical access of your mobile from accessing the data within. By putting a password on both your phone and sim, you have a double layer of protection that will make it almost impossible for most unauthorised users to gain access to your sensitive information.

Install security software

Every single person with a cell phone should install trusted security software. Security software has a multitude of tools to keep your phone data safe, such as firewall and anti-trojan software. This security will make it far more difficult for those who utilize “soft” options such as wireless networks to gain access to your phone data. In addition, many mobile security software programmes come with find my phone features, making it easy to locate your phone in the event that you lose possession of it.

Be careful when using unsecure networks

When connecting to unsecure or unencrypted networks, it is important to be careful with your activity and what networks you are connecting to. On an unsecured network, your mobile device may be left exposed as other users may be able to easily access your data through the network. This is doubly dangerous if you are sending or receiving sensitive information or undertaking important tasks such as online shopping or banking, as your credit card data and other information may be easily accessed. Ignore the urge to connect to unsecured networks unless necessary and take care as to what activity you undertake when on these networks.

Delete/be careful what data is on your phone

Be careful what sensitive information is stored on your phone. Even with your best efforts and top notch security, it is always possible that someone gains access to your mobile device. As a result, you may want to reconsider keeping important or sensitive data on your cell phone. Delete banking and shopping information data such as saved passwords and auto fill information that could leave you open to identity theft. Delete sensitive pictures or information that could be embarrassing or put you in compromising situations.

Backup data

Backing up valuable data is also an important security tactic. Mobile data being compromised by others is only one part of the security issue – it’s important that you have reliable access to important information as well. A compromised phone may need to be reset, meaning that all your data could be lost. Set your phone to sync important information, or use cloud based services to ensure that important documents or information won’t be lost in case of malfunctioning equipment.

With the rise in popularity of mobile technology within the last few decades, a mobile phone is one of the most important pieces of technology you may own. It can serve as an office on the go, an impromptu photographer, or your online shopping centre. With all of these uses, it’s important to keep the information stored within safe. Follow these tips and you too will be able to sleep soundly knowing you’ve done all you can to secure your mobile phone.

The New Developments in Mobile Speech Recognition

The New Developments in Mobile Speech Recognition 150 150 Greenlight Managed IT Support Services | Sydney | Melbourne

Mobile-Speech-RecognitionNo matter how hard my mother tries, she simply cannot seem to master the QWERTY keyboard on her phone. Her face wracks with concentration as she takes the time to position her fingers in the exact position to meticulously hit each correct key, the frustration visible whenever she makes a mistake. Thankfully, with the rise of mobile voice recognition technology, the need for touch based input may become a thing of the past.

As the technology behind the mobile speech recognition gets more advanced, companies are finding new ways to integrate speech recognition technology into mobile devices, making it easier and more intuitive to navigate everyday life. Here are the some of the latest trends that show that mobile voice recognition is about to change the world:

Mobile Banking

A big step being made by the mobile voice recognition system is within the banking and finance sector. Companies such as Wells Fargo are seeking to develop technology that would allow customers to check their account balances, transfer money, or conduct other types of transactions through voice commands. Not only will this raise customer satisfaction by making the online banking process easier and more efficient, it also helps the companies as they save money by reducing the amount of people who would need to contact call centres for help as the new smart technology could provide the necessary answers to their questions.


Gaming is another frontier that mobile voice recognition is quickly integrating with. Instead of having to deal with pesky buttons to play your game, some games like the Reach for the Top trivia game allow players to  use voice commands in order play the game, interpreting your answer and getting rid of those pesky spelling mistakes that may cause you to lose points. Microsoft is currently hoping to transfer the speech recognition features on its Xbox gaming console to its Windows phones in a bid to allow users to more easily play their games on mobile devices. Other gaming companies are also joining the bandwagon in incorporating speech into their gameplay.


Possibly one of the brightest areas for mobile voice recognition technology is transcription. Even with the advances of voice recognition capabilities, the ability to accurately translate speech into text still faces many hurdles. However, the software that has worked so well in PCs and laptops is soon coming to the mobile arena. Users will see Dragon software on their mobiles to assist with voice transcription. Dragon is the leading software for PCs and has a much more advanced ability to adapt to user’s speech patterns to produce legible text.

Moving away from the cloud

In the near future, more cell phones will stop needing to rely on the cloud to provide voice recognition processing. While popular mobile voice recognition systems such as Apple’s Siri and Google Now are getting better at understanding speech, the problem is that they rely on the cloud to do their processing. This is necessary because speech recognition requires a lot of processing power, which is limited due to the small size of most mobile devices. Of course, this brings with it the drawback that unless you are actually connected to the internet, you cannot access speech recognition features. For many people in areas with limited or non-existent internet infrastructure, this renders the voice recognition useless. However, Intel is among the first to produce a mobile chip that powers speech recognition locally, meaning that you can conduct important activities such as dictating a message without being connected to the internet. The localised chip also provides much quicker and more responsive speech processing due to the fact that they do not have to connect to the internet and wait to receive a result

Mobile speech recognition is happening. It may seem like a very foreign concept to us now, but it’s exciting to imagine how much more efficient it will be to do away with so much typing.